For more than 30 years, we have analyzed and shaped internal and external relations of companies. Our owner-operated institute forms a link between best business practice and relevant scientific research.

Our mission is to provide guidance for companies and consumers in times of change and to bring transparency into the everyday lives of people. In order to achieve this goal, we work with partners of two types.

On the one hand, there are the media who commission us to carry out comparative studies. Thanks to our wide range of measurement methods and our extensive experience, we are able to do deliver independent and meaningful results that assist consumers with difficult decisions.

On the other hand, we work with businesses that see us as a competent partner and consultant in the acquisition, satisfaction and retention of customers and employees. We use individually tailored methods for our analyses in order to develop effective recommendations for action. This way, we optimize experiences and contacts that people have with and inside of companies.

To our customers, we are experts in the fields of customer and employee experience. Our comparison portal cx::radar measures, analyzes and compares customer experiences. This knowledge is supplemented by the benchmark database of our in-house field research DubiKu. By now, more than 3,000,000 test contacts are registered there. With those tools, we give our customers access to in-depth practical knowledge and enable them to effectively determine the status of their service quality.

We not only recommend innovation and advanced development, but also live it. Our team includes a broad pool of economists, psychologists and sociologists who secure the basis of our scientific know-how. We are constantly developing our methods by incorporating latest research findings.

In 2002, the SWI FINANCE division was formed to focus on the financial services sector. The department had rapid success and, shortly after it was founded, published the “Best Bank” and “Best Mortgage Lender” studies on behalf of the €uro financial magazine. Studies that are still a help for consumers in Germany today.

Since 2019, we have also been using a behavioral economic approach. Here we analyze and design touchpoints in order to develop relations into long-lasting bonds. This “Beyond Experiences” method is based on the research of the Nobel laureates Daniel Kahneman and Richard Thaler.